After a couple of decades of making a living by design, I can say with confidence that design is not about making things that look pretty. Effective design is about providing real solutions to client problems. Only after exhaustive research and due diligence can a designer hope to provide simple solutions to complex problems. Designers who put design first can’t afford to stay in the business long.
‘Design’ is often confused with ‘decoration’, but it’s actually about responding to problems, argues Steve Fisher of Yellow Pencil.